Samsung: A Unicycling Kangaroo and a Dragon Phone
There are several lesson's to be learned here:
1. You do not get what you do not ask for!
2. Don't take yourself too seriously
3. When a social interaction goes viral....Find a way to capitalize on it!
As a loyal Samsung customer, Canadian Shane Bennett asked for a free unit of their latest, soon-to-launch phone. To sweeten his offer, he included a drawing of a roaring dragon.
Not surprisingly, Samsung said “no”. But to say thanks, they sent him their drawing of a unicycle-riding kangaroo.
Shane then shared both messages (and drawings) to Reddit where it went viral. In response, Samsung Canada sent him the phone he asked for – and customized it with his fire-breathing dragon artwork.
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