Here is a pretty amazing social media story by Morton's steakhouse. Pretty amazing to think that within 3 hours of a tweet that Morton's was able to act on it, get approval, order placed, food cooked, delivered in a completely different city! Major props to Morton's for the approach they take with social media management!
Do something unexpected for a loyal customer – when they want it most.
While waiting for takeoff in Tampa, Florida, Peter Shankman jokingly asked Morton’s Steakhouse to deliver a porterhouse steak when he landed at Newark airport.
While departing the Newark airport to meet his driver, he was greeted by a Morton’s server with a 24 oz. Porterhouse steak, shrimp, potatoes, bread – the works. A full meal and no bill.
When you think of the logistics of pulling this off, it becomes even more impressive. The Community Manager needed to get approval and place the order. It needed to be prepared and then driven by the server to the airport, to the correct location and at the right time. All in less than three hours.
Some of the comments on Peter’s post suggest that this isn’t an anomaly. Another reader shares his experience of ordering a baked potato and getting a full steak meal – delivered and for free.
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